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Pay Per Click (PPC)

What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google Ad Words PPC, which we’ll talk about below).

Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.

Ultimately, pay-per-click marketing is good for everyone:

  • It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.
  • It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
  • It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

Pay per

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About Jts Training

JTS Training is a India's leading training network with associated training centers across India. JTS Training Lucknow training center is part of JTS Training training academy network operated in Lucknow, India. JTS Training training in Lucknow offers training courses in IT software, Computer Hardware & Networking and Management with strong base of placement support, real-time trainers with working experience in MNC companies, tailor-made training curriculum to meet the career objective of the students and working professionals .JTS Training Training in Lucknow has strong network of experienced real time MNC working professionals with sound domain knowledge on multiple training courses to provide job oriented and cheap course fee.... Read More

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JTS Technology Pvt Ltd is a technology driven and innovation oriented progressive company which provides a distinct platform that caters to a wide range of customers across the globe. We are touted as one of the most rapidly growing technology companies in the region. Our one stop solution is marked by deployment of advanced cutting edge technologies which enables clients to handle complex business decisions with perfect ease in the highly competitive arena of World Wide Web. Dedicated, multi-cultural and skilled workforce which further aid in furnishing high quality, reliable, scalable, affordable, customer friendly and versatile solutions.Our multi-varied range of specialized services include Software, Web Based Aplication design and..... Read More

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