Get An Idea About Digital Marketing
09457701547

A Cup of Tea : +91-0522-4951477 |09336040901

Link Building & Ranking In Search Engines

Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy.

Despite the chatter around other signals, links remain the most important external signal for search rankings. But as you’ll find, some links are more valuable than others.

Lq: Link Quality

If you were sick, which would you trust more? The advice from five doctors or from fifty random people who offered their advice as you walked down the street?

Unless you’ve had a really bad experience with doctors, you’d probably trust the advice from the doctors. Even though you’re getting fewer opinions, you’re getting those opinions from experts. The quality of their opinions carries more weight. It works the same way with search engines. They’ll count all the links pointing at websites (except those blocked using nofollow or other methods), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality.

What’s a quality link? It’s one of those “you’ll know it when you see it” types of things in many cases. But a link from any large, respectable site is going to be higher on the quality scale than a link you might get from commenting on a blog. In addition, links from those in your “neighborhood”, sites that are topically relevant to your site, may also count more.

Lt: Link Text / Anchor Text

Amazon has millions of links pointing at it. Yet, it doesn’t rank for “boats.” It does rank for “books.” Why? Many of those links pointing at Amazon say the word “books” within the links while relatively few say “boats,” since Amazon doesn’t sell boats.

The words within a link — the link text or “anchor text” — are seen by search engines as the way one website is describing another. It’s as if someone’s pointing at you in real life and saying “books” and declaring you an expert on that topic.

You often can’t control the words people use to link to you, so capitalize on your opportunities to influence anchor text, within reason.

Ln: Number Of Links

Plenty of sites have found that getting a whole lot of links can add up to SEO success. Even more so if you’re getting a lot of links from many different sites. All things being equal, 1000 links from one site will mean far less than 1000 links from 1000 sites.

Long ago, the sheer number of links used to be a far more important, but has decreased steadily as search engines learn how to better evaluate the quality of links.

Tactics such as viral link baiting campaigns, badges and widgets can all be effective at securing large numbers of links and something even search engine representatives have suggested.

But in your quest for links, don’t fire up automated software and begin spamming blogs. That’s a bad thing, in many ways, as we’ll explore later in this guide.

For more information about links and link building, please see the following categories:

  • Link Building
  • Link Week Column
  • How to: Links

LINK

Keep In Touch



 


 


 


 




Web Designing



Internet Marketing

 


Web Development



Mobile Applications



 
                              

Follow us on Facebook

fb/jtstechnology

About Jts Training

JTS Training is a India's leading training network with associated training centers across India. JTS Training Lucknow training center is part of JTS Training training academy network operated in Lucknow, India. JTS Training training in Lucknow offers training courses in IT software, Computer Hardware & Networking and Management with strong base of placement support, real-time trainers with working experience in MNC companies, tailor-made training curriculum to meet the career objective of the students and working professionals .JTS Training Training in Lucknow has strong network of experienced real time MNC working professionals with sound domain knowledge on multiple training courses to provide job oriented and cheap course fee.... Read More

About us

JTS Technology Pvt Ltd is a technology driven and innovation oriented progressive company which provides a distinct platform that caters to a wide range of customers across the globe. We are touted as one of the most rapidly growing technology companies in the region. Our one stop solution is marked by deployment of advanced cutting edge technologies which enables clients to handle complex business decisions with perfect ease in the highly competitive arena of World Wide Web. Dedicated, multi-cultural and skilled workforce which further aid in furnishing high quality, reliable, scalable, affordable, customer friendly and versatile solutions.Our multi-varied range of specialized services include Software, Web Based Aplication design and..... Read More

Follow us on

  2/44-45 Wazir Hasan Road
Opp.Tridental Near Parag dairy.
Hazaratganj-226001
Lucknow, India

  jiyagnt@gmail.com
jtstechnologypvtltd@gmail.com

Call us on :
+91-0522-4951477 | 9457701547

Email us on :
jiyagnt@gmail.com , jtstechnologypvtltd@gmail.com

Meeting Time :
10AM - 6 AM on Working Days

Thirdslide